Hypebeast has defined the streetwear fashion for the past few years. And nothing seems to be stopping this raging streetwear fashion trend. In fact, it will grow even stronger. According to dictionary.com, it defines hypebeast as someone who follows fashion trends, particularly streetwear, to make a social statement. And yes, the term hypebeast was not originally a word that you could find in the dictionary. In fact, it was a brand coined by Kevin Ma. Kevin is the founder and CEO of Hypebeast:- a leading streetwear fashion media news platform.
Who created hypebeast?
Kevin Ma started Hypebeast in 2005, writing sneakers blogs in his bedroom. Never did he expect Hypebeast to grow to become an internationally well known brand. Hypebeast is also listed in 2018 Forbes Asia “Best under A Billion”, which showcases top performing Asia-Pacific public companies with less than $1 billion in sales. Since then, Hypebeast has gathered the streetwear people and redefined streetwear. More people have gathered to share fashion streetwear brands and tips on how to create the perfect streetwear look.
Korea Hypebeast - streetwear in Korea
In South Korea, hypebeast fashion is defining Korean fashion for men. Oversized Tshirts, paired with simple jeans and sneakers, have become the korean trend. As streetwear fashion is not gender specific, many women also welcome the fashionable and comfy clothing.
This Korean streetwear fashion trend is further fueled by the power of Korean celebrities and Kpop idols. Many Korean celebrities have started to don on this trendy korean streetwear fashion. For example, Korean kpop idol group Twice became the brand ambassadors for Korean streetwear fashion brand acme de la vie (ADLV). And BTS has also become the brand ambassadors for Fila.
As Korean fashion for men trend gets more popular, we introduce the 5 popular hypebeast brands in Korea.
1. Fila brand belongs to Fila Korea
One of the most popular Korea streetwear brand is Fila. Most know Fila as a well known international brand. In fact, Fila Holdings Corp. was founded in 1911 in Italy.But, it was then sold to Fila Korea, its South Korea division, in 2007. Since then, Fila has become 100% a Korea streetwear fashion brand.
Fila disruptor 2 tapey tape white retailing at SGD 120 at styleupk. Image credit: @mj_kimkim89
Most popular Fila shoe - Fila disruptor 2 platform shoes
Fila most iconic collection is the Fila heritage collection which dates from 1911. With their rich colors and simple designs, the Fila heritage collection brings old designs to life. One of the most popular item in the Fila heritage collection is the popular Fila disruptor shoes. The Fila disruptor shoes was part of the sneakers collection first released in 1998. The platform sneakers feature a clean and simple design, which accentuates the iconic red and blue Fila logo. The jagged edges at the front of the soles of the Fila disruptor 2 shoes give it a more rough and edgy vibe. Unlike usual sneakers, the Fila disruptor 2 shoes have a thicker sole. It thus provides a height increase of about 4cm (about 1.5in) and makes you look taller, with a better posture and form. No wonder the Fila disruptor 2 sneakers are well liked by people all around the world.
The Fila disruptor 2 shoes come in Fila disruptor 2 white, Fila disruptor 2 white pink and Fila disruptor 2 black. Besides that, they also release special designs like the Fila disruptor 2 tapey tape, which feature a trimming of Fila logo around the shoes. Also, in the past, Fila released a limited edition collection of Fila Golf x Kakao friends. These shoes include Fila disruptor ryan, Fila disruptor apeach white shoes and Fila disruptor apeach cream! They are so adorable!
Fila x BTS Voyager collection. Image credit: @filakorea
Fila x Bts Project 7 in 2020. Image credit: @teenvogue
Fila x Bts Fall collection in 2020. Image credit: @btsdiary
As world renowned Kpop idol group BTS became Fila’s endorsed model since start of the year 2020, things heated up at Fila! Looking at 2019-2020 alone, Fila x BTS has released several collections. They include BTS voyager collection, BTS love yourself collection, BTS summer collection, BTS fall collection, BTS Project 7. These items keep the functionality of Fila yet integrates certain BTS details. For example, do you know that each of the Fila voyager RGB shoes features a horoscope tag of the respective BTS member?
Fila releases new designs every few weeks. We look forward to their new apparel items!
2. Acme de la vie (ADLV)
Acme de la vie (ADLV) is one of the trending and most popular casual streetwear brand in Korea. Known for being an airport fashion statement, many Korean celebrities wear the iconic loose fit ADLV tees at Incheon Airport. Many love ADLV for their thick and superior quality oversized tshirts, which is comfortable yet fashionable.
Acme de la vie is actually derived from French, and it means the apex of one’s life. And as with their brand name, ADLV would like fans to feel happy while wearing the ADLV tees. Established in 2018, its sales has grown quickly. ADLV has even opened offline stores in Mainland China.
ADLV Baby Face Black worn by Black Pink Lisa together with Jisoo, SGD$70 at styleupk. Image credit: @lalalalisa_m
Many know Acme de la vie for its baby face tshirts, with a cute child in various poses as the main design of the ADLV tees. But, ADLV apparel line actually consists of four collections:- baby face, artwork, collaborations and logo as seen in photo below (Twice). In fact, ADLV has released several collaborations in 2020. They include ADLV Disney, ADLV sesame street, ADLV buried alive, ADLV twice and the latest ADLV kakao!
ADLV x Kakao collaboration. Image credit: @adlvkorea
ADLV x Kakao Apeach Tshirt. Worn by and image credit: @__fucccc
Kpop idol group Twice have become the exclusive model for ADLV, and you can see them wearing ADLV tees in Twice videos too! The beautiful girls have also took a photoshoot with ADLV Twice apparel collection. Earlier purchases include a lovely ADLV Twice lookbook and postcard too! Have you gotten yours?
Guess korea with brand ambassador Suzy. Image credit: Guess korea
Guess is a well known American clothing brand and retailer launched in 1981. People worldwide recognize it through its iconic Guess logo – the red inverted triangle with the red question mark. It is especially loved for its denim jeans, which boasts good quality and cutting.
Guess Korea launched in 1989 and it started independent operations from 2007. From then on, Guess introduced apparel that better suit the Asian fit and preference. This helped to grow their brand further in Korea.
Guess tshirts have also gained much popularity. Due to their simple design and comfortable fit, the Guess tees are suitable for daily streetwear. Guess has also rode on the trend and introduced oversized tees in their newer collection. Past Guess tshirt designs used to revolve much around basic colors and the Guess logo. But, Guess new designs now feature Guess logo in rainbow colors, against more colorful shirt colors.
Korean celebrity Suzy has also become Guess Korea endorsed model. She can be seen wearing the denim jeans and shirts of Guess in many photoshoots.
Guess x OB Bear tshirt collection in 2020. Image credit: Guess Korea
Past year, Guess released a Doosan Bears (OB Bears) collaboration. OB Bears is the first team in Korean professional baseball league. The cute iconic bear is featured in the oversized Guess shirts (and cap), which make them such a cute addition to the wardrobe!
MLB Korea's brand ambassador Hyuna rocking the MLB outfit. Image credit: MLB Korea
MLB Korea is a lifestyle streetwear fashion brand. Some people might wonder if it has any relations with the Amercian baseball team. In fact, MLB stands for Major League Baseball, which is an American professional baseball organization. It consists of a total of 30 teams in the Major League Baseball. Out of the major professional sports leagues in the United States and Canada, it is also the oldest organization.
After acquiring the official license for MLB, they opened their first store in Korea in 1997. Now, MLB has over 200 stores all over Korea, and they are also expanding into other Asian markets.
MLB Korea is a Korean streetwear brand with an extensive collection of caps, shirts and sneakers. They incorporate the various Major League Baseball logos onto the MLB apparel. The designs make the sports apparel look stylish and trendy.
One of their most popular collection is the MLB bigball chunky sneakers. Based on the trendy platform shoes design, each MLB shoes features a major league baseball team logo, such as the New York Yankees, Los Angeles Dodgers or Boston Red Sox. The MLB shoes are usually released with a base colour of white, cream or black. But they have also released feminine colours like baby pink, mint and lavender for women streetwear!
MLB Korea also did a collaboration with Disney for New Year 2020. And they released several pairs of cute limited edition Mickey Mouse MLB shoes! New MLB shoes designs feature pretty metallic colours and checkered designs.
MLB Korea's brand ambassador Hyuna rocking the MLB shoes. Image credit: MLB Korea
Kpop idol HyunA is also selected as the global ambassador for MLB! MLB Korea has released many pretty loose fit Tshirts in many colors. We look forward to more designs from MLB!
Image credit: Mahagrid Korea
Mahagrid is known for their comfortable oversized Tshirts. The Mahagrid Tshirts feature a minimalist design with the Mahagrid logo in bright hues. Mahagrid also has an eccentric hipster vibe which stands out from other streetwear brands. It makes for a perfect wardrobe companion. Pair it up with a pair of simple jeans or shorts and you are good to go!
Running man members wearing Mahagrid tshirt. Image credit: SBSkorea Running Man, Facebook)
Mahagrid is also featured in the Korean variety show Running Man where the members can be seen wearing the iconic Mahagrid Tshirts.